Create a Fool-Proof Email Strategy to Connect With Your Audience

Many studies have stated that emails are a dying force, but the reality is far from that. Today, emails are still used as a medium to reach out to different audiences all over the world. It is a very cost effective medium to convey a specific message about your product, brand or service to a number of people. Many times, people don’t view such emails, but if you make it interesting and understand their pain points it is possible to penetrate this market. In this article, I am going to share some points that one should keep in mind while developing their fool-proof email strategy in order to connect with their audience.

  • Personalize: People sometimes are interested in checking emails that are addressed directly to them. It shows the extra effort you have put to get the reader’s attention. Personalizing can also create a favorable impression of your product, brand or service in the minds of the reader.
  • Think mobile: Since many people now use their mobile to check mails, it is very important to ensure that emails are designed to suit that medium. The copy and images should also match this platform; try not to overload the mails with extra and unnecessary information. Responsive mailers adjust themselves according to the screen space available, which makes them perfect.
  • Involve the reader: Create a story and spin your product around it, don’t ever let the reader think that you are manipulating him or her. If you make it interesting for the reader, then he may think about reading the entire mail and possibly looking your product and you up.
  • Keep it simple: Remember that simple content can reach a wider audience, making it easier to get your message understood by many people. Simple and smart content has the potential to be shared amongst friends and family. In fact, less content is believed to be more.

Too much content can make people lose interest in what you have to say, which is why I am going to conclude this article right here.


Photograph Courtesy: Flickr.

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neha basrani