Creativity in Advertising: The Fuel of Any Small Business

If you are figuring out and researching on the key to a successful small business, you’ll most likely get creative advertising as a fundamental answer. Creative advertising, as most people say, is longer lasting for start up entrepreneurs and absolutely capable of building networks faster. It is the fuel of any small business because it can run on its own without a high budget.

Market researchers have no way of measuring purchase behavior, but they have concluded that creative messages are effective in making a noise about any product or service.

In addition, there is also no way of gauging creativity, because it is an attribute instilled in one’s behavior and perception. However, what can be determined is the effect of creativity on a given slogan or advertising campaign. 

But  what are the vital secrets on how to boost your creativity in advertising?

It took me 6 years before realizing facts about creativity in advertising. Advertising is definitely the soul of branding. It is not an overnight thing to learn the tricks of creative advertising, but you will eventually acquire it as long as you don’t stop absorbing details and secrets.

If you want to learn more about creativity in advertising, read on to these following effective tips on how to establish a strong foundation of creative advertising.

1. Originality is important, but it is not the key to creativity.

Rare and surprising advertisements focus on uniqueness of the ideas. While it is true that originality is very important, remember that one way or another, you need to be inspired by others’ works. Study the works of other artists and learn on how they came up with their strategies on their advertising campaigns.

2. Your flexibility will go a long way.

This is practically the same as thinking outside the box. Do not settle on ordinary ideas and make sure that every details is studied. 

3. Oversimplify an impact.

While it is very important to create an impact to get attention, you also need to consider making everything simple. Complicated messages will never be understood by people who are bombarded with other advertisements. Messaging in advertising should be intricately intertwined, so your marketing campaigns must not be complex. If along the way your prospective costumers become confused with your advertisement, they will look for something simpler and straightforward.

4. Formulate a story.  

A well-fabricated story can help you out in making a creative advertisement. This story is called brand storytelling. Through this, you will be able to stitch a story to your brand. This may sound easy, but if you fail to make everything seamless, you will also fail in sending the right messages.

5. Learn artistic value effortlessly.

If you have a high level artistic creativity, everything else will appeal visually and verbally. You have artistic creativity if you can attract the five senses of your customer. This could mean creating striking music, scrumptious taste, wise idea, clever combinations of colors or a high quality of production.


Photo credits to D3 Center.



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Camille Jacinto

About Camille Jacinto

Jack of all trades. Interested in MAFIA: Music, Arts, Film, Independence and Anything Intellectual. Currently writing for an events and advertising company.