How to Successfully Change Your Business’s Name
At times, it is necessary for a business owner to change their company’s name. Unfortunately, you have put a lot of time and effort into building your brand and protecting your good name. But, nevertheless, there comes a time when it’s necessary to change your company’s name. There are several reasons why a company decides to change their name:
- Change of ownership
- Mergers or acquisitions
- Companies split
- New direction
- Negative association
- Modernize the business name
- You formed a new partnership
In order for a company to change their name, there are a few steps they need to follow.
- Select a new name for your business.
- Research your new name to see if there aren't any legal reasons why your company can’t use this name.
- Update your website and register the new website’s URL. Furthermore, consider registering different URLs that are associated with your new name. Afterwards, establish redirects from the URLs to your main website.
- If you’re a limited company, register your name change at Companies House.
- Trademark your new company’s name.
- Create a new website for your company. Afterwards, redirect your customers to your new website.
- Create a new company logo, Facebook page, Twitter account, and company stationery. Use your new logo on your social media accounts and emails.
- Create a new company email address. Send out emails to your customers to inform them of your new name, email address, and contact details.
- Notify your business suppliers, contractors, staff, and anyone who does business with your company that you’ve changed your company’s name.
- Notify the public of your name change through your blog site, publications, or emails.
- Make a decision if you’ll use your old name along with your new name. You can use the two names together until your clients become accustomed to your new name.
- Change all your bank accounts to your new company name.
- Update your invoice to reflect your company’s new name.
- Update your internal documents such as employees’ contracts, email headers, and the name on your building.
It’s a difficult decision to change your company’s name. However, if you follow these steps it makes the transition easier for you, your employees, and your customers. Furthermore, let your customers know that they will still receive the same service from your company. A name change can either benefit your company or destroy your company. Therefore, it’s important to consider your company’s new name and brand before making any changes.
Shada is a retired teacher, freelance writer, and loves to do crafts with her grandchildren.