5 Point Marketing Plan for Small Business Entities
Indeed, the boom of marketing technology paved way for consumers to progressively find the right items and services for them through social media channels. As years passed as well, a variety of marketing tools have been introduced, making it easier for small businesses to promote themselves and reach their target customers. However, what particular plans do business owners really need to stay in track and ahead of the competition?
The challenge lies on who will be the most effective and creative, but at the end of the day, it is best to be credible and worth returning to. To be at the forefront is a prize, and to have quality is a trophy. As someone who has been learning the art of advertising, marketing and public relations for the past 6 years, I find this list very helpful for small business starters out there.
1. If you fail to plan, you plan to fail.
Remember this quote. All my mentors gave me this advice. Create a perfect timeline which will best suit your priorities and write your long term and short term goals. Afterwards, scheduling will be a breeze.
2. Formulate a realistic and advanced marketing budget.
Your minimal marketing budget could end up as your main concern in the end. Customer retention and attraction should be your top priority, but neglecting the smallest of things can put you in trouble. Spending little on promotions and marketing will backfire on you in the end. Small business owners should have marketing efforts in order to maximize what they have and to become more flexible in trying new marketing opportunities.
3. Create an easy and effective website.
A website could be the most vital part of a small business; this could make or break the credibility of the owner. In order to have an effective website, one must always update it. Content must have substance, and it should be informative.
Contact information must also be visible. People would end up leaving your website if it is not friendly and catchy. Design an attractive interface which is easy to navigate.
4. Mobile optimization.
If they cannot search you on their mobile phones, then they won’t know you exist. Local business owners must always be searchable. Your mobile-specific website should be a smaller version of your desktop website, but with the same informative and effective content. Never settle for less.
5. Effectively manage negative online reviews.
Bad publicity is still publicity, as most of the top marketers say. Do not be depressed if your website starts to have negative reviews. Instead, take it as a challenge and begin taking ownership. It is always fundamental, whether you have a large or small business, to keep your composure as an owner all the time. Crisis management is one part of a corporation, and as the owner, you must be the one to initiate professionalism. Since you’re starting in a small business, it is best to stay positive of the situation. Respond quickly and stay professional in replying to the negative comments. Determine also if you need to respond privately or publicly.
And lastly, always encourage your happy customers to leave a positive comment on your website.
A small business may be a big of a risk, but with an effective planning, everything will fall rightly into place.
Photo credits to Cain Advisory Group.
About Camille Jacinto
Jack of all trades. Interested in MAFIA: Music, Arts, Film, Independence and Anything Intellectual. Currently writing for an events and advertising company.