Taking a Closer Look at Responsible Internet Marketing
Without a doubt, people are very dependent on social networking sites. The World Wide Web has initiated a crossroads of ideas and a blueprint of opportunities. In this light, we see the prospects of internet marketing, paving its way in risk taking and the possibility of commerce within the online community. In the fast paced life we all have, there will always be an opportunity to post publicly in any social networking site per se.
However, no matter how formal a message is in the communication process, social accountability should always be acknowledged and executed. Truth be told, keyword spamming has its fair share of unethical undertaking in the web domain.
According to the communication model of Harold Laswell, communication is a two way process where there is a sender, message, channel, receiver and effect. Relating this to the strategy used by internet marketing, repetition and extreme use of keywords associates with keyword spamming. As a result, these web pages populate search engines and pose threats to competitors within the field of online marketing.
Nonetheless, reputation management comes into the picture. As this practice performs accountability in responding to complaints related to spamming and unethical use of the web, it is also responsible in influencing an entity within the web, individuals or businesses. Though there is a jungle in the web, ethics still enters in the form of reputation management. As they draw the line through certifications, unwanted content is alleviated.
Moreover, Google Penguin is defined as an update penetrating to the standing of websites, decreasing in number the search engine rankings which infringes the Google’s webmaster guidelines. Technically speaking, there is term used within the web which is algorithm and logic, determining a website’s quality and examining keyword spamming and cloaking. Not putting too much information overload, but there is also what we call Search Engine Optimization (SEO), responsible for the visibility of a web page or a web site. SEO can make or break a website in its ranking in the search results of a search engine website. With these in mind, webmasters manipulate figures in order for their websites to be prioritized and frequently visited. In effect, they make use of back links to lead the online community in navigating to their websites.
We observe that business tycoons continuously redefine brand value and inculcate different strategies with the intention of having their trademark be noticed. Since the boom of the social networking sites, consumers have been manipulated in so many ways. However, dependence online and idleness offline is still an understatement.
Social accountability must still be a priority, because online marketing is by no means different in the real marketing world. The clamor of ethics to a safe and secure online business must be maintained and legal actions must be executed to online crime hoarders.
According to Matt Dickman of Techno Marketer, social media isn’t the end all be all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launch pad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.
The power of the social media is not as powerful if users use the medium responsibly.
Photo credits to Function Point.
About Camille Jacinto
Jack of all trades. Interested in MAFIA: Music, Arts, Film, Independence and Anything Intellectual. Currently writing for an events and advertising company.