4 Tips for Optimizing Your Landing Page

The business world is rapidly growing because of the Internet and this makes it harder to attract new customers. Over the years, advertising platforms have taken on many changes. Today we have the Internet which is by far one of the best advertising platforms available.

Many companies today find it hard to keep their visitors’ attention on their website. While other companies don’t understand which key features of the landing page attract the visitor’s attention. Furthermore, some companies are still trying to figure out what is wrong with their website and why their visitors are leaving. However, with a few alterations you can make a big difference in your landing page appearance. Here are some tips on making these changes smoothly: 

  1. Headline - The headline should be clear, informative, catchy, and not misleading. Use the headline to tell the visitor about your products and what’s important. Keep your headline short, but also supply a substantial amount of information for the visitor.
  2. Online Forms - One way to increase the conversion rate on your website is through the use of online forms. The forms give your company valuable information about your customers' needs and interests. Furthermore, studies have shown that contest forms have increased a website conversation rate by 35%. Therefore, if you’re looking for valuable information about your customers create an online form that is optimized for your visitors.
  3. Call to Action - Adding a call to action (CTA) button on your landing will help lead your customers to subsequent pages. Keep your text brief, but informative. Make your customer want to click on the button to see what you have to offer.
  4. Graphics - People are more attracted to visual content and can process this information faster than text. Therefore, graphics plays a major role in your landing page and provides your customers with valuable information. Furthermore, the use of infographics is beneficial for your website. The use of visual graphics attracts readers to your site and increases your conversation and sales rate.      

It’s important that businesses increase the productivity of their landing pages to attract more people to their website. Selecting the right elements such as color, text, and graphics will help increase your website traffic.


Image: pixabay.com


Freshest delivers business growth

See how Freshest can help your company find the right audience to increase sales and performance!

Get started

Ann Johnston

About Ann Johnston

Ann enjoys writing, reading, gardening, fishing and the great outdoors. Her job has allowed her to travel and live in different countries. She enjoys studying and learning about different cultures..