Wearable Tech is Changing Business Strategies
Wearable technology has been making its way into the market. In fact, some of these wearable products have already established themselves in the industrial arena. The tech industry has been slowly introducing this technology to companies and businesses for they have foreseen that this product will greatly make an impact and a change in business strategies. As a matter of fact, change has already been noticed.
The first release of wearable tech was solely centered to consumers. But as the tech industry realized that the product can be very useful to organizations and companies, they started to design it with business applications incorporated to it. And with the wearable products having these apps, companies began to dig in to these high tech gadgets, which eventually made a huge impact and a great deal of change to the business industry.
So what are these changes?
Increase in productivity, better outcomes – as manufacturers of the wearable tech incorporated business applications to it, small and large companies have come to use the product. And the advantages and benefits of using such tech were positively great, which are improvement in the productivity of the employees, overall efficiency of the entire company and better consumer service and improved consumer experience.
Some of these are manifested by:
- Companies with field service technicians wherein the technicians use wearable cameras when they are out in the field enabling them to do their job easier.
- Industries with construction workers wherein their people have wearable devices that enable them to easily and quickly view inside piping and walls.
- Medical institutions which are now implementing the use of wearable tech that allows medical professionals to look inside their patient’s blood vessels.
- PayPal, an e-commerce business that allows payment and other transactions to be made via the Internet, which created an app that enables clients to do their transactions smoothly and conveniently through their Smart watch which is a wearable tech.
With wearable products, businesses have become more efficient and workers have become more productive because their job are made easier, more convenient and simpler.
Creating new opportunities for the marketing industry – with the trending use of wearable tech, a lot of business opportunities have popped up. For example, smart pieces of wearable products allow digital marketers to easily gather data and other useful information regarding the buying habits and patterns of their customers as well as their location. These wearable devices have helped enhanced the companies’ customer data collection as well as aided them in gaining insights about client interaction. Opportunities are also opened to the clothing and fashion industry wherein smart accessories and clothing continue to flourish which will eventually lead to new possibilities and then to the expansion of the business.
As the influx of wearable products continues, the change it creates in the business world continues as well. Its impact is already obvious. With its benefits and the positive outcomes, it will not be a surprise that the business industry will totally welcome and greatly embrace the entirety of the wearable gadgets.